•Founding Date
•Mission
•Core Values
•Success Factors
•Business Structure
•Owners & Partners
•Operating Performance
•Key Partners
•Organization Structure
•Key Employees
•Compensation Plans
•CRM / BDC
•Competition
•Market Size
•Growth Options
•Demographics
•Own or Lease
•Rent Factor
•Financing Options
•Image / Location
•Recognition/Reviews
•Community Image
•Social Presence
•Owner Loyalty
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